Understanding the world’s brands.

At Young & Rubicam I was part of the team that created BrandAsset Valuator™, the world’s most extensive research program on branding.  Some $150 million has been
invested to date.  BAV™  documents the principles by which brands are created, gain strength, dominate their competitors, and in some cases, decay and disappear.  It provides an invaluable perspective for brand strategists.

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